these hands

With These Hands

This commercial is amazing. Please let your Black babies see this and hear it all the time.

We, as individuals, are responsible for the narrative of who and what our babies are and will become. As we build our communities and regain our metaphysical health, please remind them to "Go Long" and never give up. Never! These hands are indeed capable of anything.

About The Commercial:

These Hands is part of Proctor & Gambles’s “Widen the Screen” program, which aims to address the systematic bias and inequality in advertising and media.
 
“These Hands” takes you on a journey through a child’s imagination as a game of catch with his father opens his mind to the possibilities of his future beyond athletics. This film is a collaboration between P&G and UNINTERRUPTED, an athlete empowerment brand on a mission to empower greatness in every individual. 

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